Mobile applications have a major advantage in customer relations: Push Notifications.
It is an important communication channel in retaining app users and yet it is often under used by mobile application publishers.
But the push notification is often the only channel of communication that an application has to communicate with its users. It is extremely effective as it is strictly an opt-in channel of communication, which is only sent to people who have downloaded a brand’s application.
In this white paper, we will discuss how Push Notifications are one of the first levers of engagement and brand loyalty.